The marketplace where
performance connects.

Advertisers launch campaigns. Publishers and creators discover opportunities, connect, and drive measurable results, all from one marketplace.

Payout sent $4,182
Nadia Okonkwo · @nadiaplays · 2 min ago
Copperline Studios
Live · Mobile gaming · iOS + Android · US/CA/UK
$3.40
CPI payout
1,283
Conversions
+37%
KPI rate
+22%
vs. last week

17 partners applied

Review
10+

Years of performance marketing experience

20+

Verticals with live campaign opportunities

5

Payout models: CPA, CPI, CPL, CPS and hybrid

1

Platform for campaigns, tracking and reporting

How it works

One marketplace.
Three ways to grow.

  1. Join Varys

    Sign up as an advertiser, publisher, or creator and build your profile.

  2. Connect through campaigns

    Advertisers launch campaigns. Publishers and creators discover opportunities, apply, or receive direct invitations.

  3. Launch & track performance

    Go live with dedicated tracking, measure results, and manage performance from one platform.

Now accepting applications

Pick your side. Start growing.

Join Varys and connect through performance. One marketplace for advertisers, publishers, and creators.

For advertisers

Launch your campaigns

Get started

Pay only for verified conversions

Tracked through MMP integrations

  • MMPIntegrations
  • Event-levelAttribution
  • VerifiedConversions

Connect with publishers and creators and manage performance from one place.

Track and validate performance through MMP integrations, with clear event-level attribution across every campaign.

For publishers

Discover opportunities

Get started

Multiple payouts. One detailed invoice

One invoice across every payout model

  • OneInvoice
  • MultiplePayout models
  • Real-timeReporting

Access performance campaigns across multiple verticals and manage your partnerships in one place.

Consolidate earnings across campaigns and payout models into one invoice, with a detailed breakdown of every campaign and event.

For creators

Turn your audience into performance

Get started

All your opportunities in one place

Campaigns, requirements, and payouts in one view

  • MultipleVerticals
  • DirectInvitations
  • One placeCollaborations

Discover campaigns, connect with brands, and earn through your content and results.

Discover campaigns across multiple verticals, review requirements and payouts, apply, and manage your collaborations from one place.

Why Varys

Trust built into every campaign.

Every collaboration follows the same rules, from approval to reporting.

Verified accounts

Advertisers, publishers, and creators go through an application and approval process before joining the marketplace.

Mutual acceptance flow

Both parties review and accept the campaign terms before the collaboration goes live, keeping expectations clear from the start.

Real-time dashboards

Monitor conversions, events, campaign performance, and partner results in real time, with AppsFlyer integration built in.

Ready to get started?

Join the marketplace connecting publishers and advertisers for performance marketing success.

Free to join · No setup fees · Start immediately